When their community needed it most, Bank of the Rockies stepped up to provide a life-saving service—accessible COVID-19 vaccines. Montana Gov. Gianforte’s call to action to increase COVID-19 vaccination rates across the state led Bank of the Rockies to collaborate with the State of Montana’s Department of Health and Human Services and local health officials to do just that.
From late May through early June, the bank transformed six of their offices into vaccine distribution clinics that offered Pfizer, Moderna and Johnson & Johnson COVID-19 vaccines. Each site had varying days and hours, and a blend of both walk-up and appointment-based slots so more members of the community could have access to a vaccine.
To promote their clinics, Bank of the Rockies sent emails to their customers with clinic information based on their location and contacted their Chambers of Commerce to request member email blasts to raise awareness. They hung flyers in their lobbies and on local community boards, produced market-specific ads, and got the word out on Facebook, Instagram and LinkedIn. To further encourage members of the community to be vaccinated, they held drawings for a $500 gift card.
Bank of the Rockies remains committed to the health and safety of their customers across the state, and is assuredly an example of how strong leadership can help save lives.