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Customer Appreciation

Bridal Shop Surprise

Old Point National Bank in Virginia staged a “big day” of its own for brides to be when a local bridal shop closed its doors. Bank employees went above and beyond to connect brides with their dresses, often volunteering their own time to assist in the reunions. On the “big day,” the bank held a flash sale for the remaining dresses and surprised customers by giving them the dresses for free. This perfect union of marketing and giving back to the community helped the bank secure a place in the hearts of customers—and brides—throughout Southeastern Virginia.

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