During the COVID-19 pandemic, social distancing has caused temporary separation of families. In Alaska, grandparents play a cultural role in the lives of their grandchildren, with some serving as caregivers. To send a positive note of encouragement to its community, Denali State Bank bank shared a “family togetherness” poem and giveaway on social media, which provides gift cards from the bank’s local business customers—promoting family togetherness activities as soon as it's safe to gather again.