In 2017, United Bank created a bank-wide infrastructure to connect employees with high-impact volunteer opportunities to move the needle on key challenges facing its communities. The anchor of this strategy is the CRA Action Committee which consists of representatives from each of the bank’s 20 markets. In its first year, the committee increased employee service participation by 40 percent from 504 to 704 employees, increased CRA-qualified volunteer hours by 49 percent from 10,058 to 14,928 and reached 31,444 total volunteer hours.
