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From Fashion to Finance

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Careers in Banking: Ida Liu

After seven years in investment banking, Ida switched gears and brought her business skills to the fashion industry. While forming relationships with designers from all over the world, Ida found herself constantly being asked for investment advice. She pitched the idea of a fashion, retail and entertainment practice to Citi, and her two worlds came together. Today she runs Citi Private Bank for North America.

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After seven years in investment banking, Ida Liu switched gears and brought her business skills to the fashion industry. While forming relationships with designers from all over the world, Ida found herself constantly being asked for investment advice. She pitched the idea of a fashion, retail and entertainment practice to Citi, and her two worlds came together. Today she runs Citi Private Bank for North America.

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