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A One-Day Giving Program That Has Become Massive

FirstBank, based in Lakewood, CO, is the lead sponsor of a 24-hour online giving program each year across its home state. The program began a decade ago with a goal of raising $1 million in 24 hours. The result that first year: $8 million raised. Last year’s total was $39.5 million in contributions for 2,600 nonprofits. FirstBank’s slogan is no surprise: “Banking for good.”

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